Download free full pdf books Content Strategy for the Web by Kristina Halvorson, Melissa Rach 9780321808301 RTF ePub

Content Strategy for the Web by Kristina Halvorson, Melissa Rach

Download free full pdf books Content Strategy for the Web by Kristina Halvorson, Melissa Rach 9780321808301 RTF ePub

Download Content Strategy for the Web PDF

  • Content Strategy for the Web
  • Kristina Halvorson, Melissa Rach
  • Page: 240
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780321808301
  • Publisher: New Riders

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Download free full pdf books Content Strategy for the Web by Kristina Halvorson, Melissa Rach 9780321808301 RTF ePub

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?

Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:

See content strategy (and its business value) explained in plain language

Find out why so many web projects implode in the content development phase … and how to avoid the associated, unnecessary costs and delays

Learn how to audit and analyze your content

Make smarter, achievable decisions about which content to create and how

Find out how to maintain consistent, accurate, compelling content over time

Get solid, practical advice on staffing for content-related roles and responsibilities

Content Strategy for the Web- Create and deliver content like
If you’re accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson’s Content Strategy for the Web 
Content Strategy for Business – Chaos To Clarity
You need a content strategy for your business web presence. Learn how to implement it effectively–blogging, enewsletters, social networks & social media.
Content Strategy for the Web Professional — lucid plot, by Jonathan
Content Strategy for the Web Professional. You’re a web professional: a designer , developer, information architect, or strategist. Your team has 
Content Strategy for the Web – Interview with Kristina Halvorson
According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other 
The Case for a Web Editor-in-Chief | Meet Content
As described in Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach: “It’s critical for each person to know what 
Content Strategy for the Web / from a working library
The book on the new(ish) field of content strategy, or, how we’re going to save the web. Required reading for anyone interested in how words can reach their 

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